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  • Writer's pictureBelinda

MailChimp and why it's the preferred email marketing platform

If you're a business owner or office employee, you would have heard the word 'MailChimp' thrown around at some point.


This highly popular email marketing platform has earned its place as the preferred way for businesses to communicate with their customers. By providing businesses of all sizes with the ability to create and send email campaigns to specific lists and audiences at specific times, on a very easy-to-navigate website, with all reporting made available instantly, and most services being completely free, it's little wonder MailChimp has garnered 11 million users by 2023!


The email marketing platform offers a wide range of features to create, send, and track emails that help businesses and individuals connect with their target audience. So naturally, MailChimp has become an essential tool for anyone looking to leverage email marketing as a means for growing their customer base!



How MailChimp help small businesses

MailChimp is an affordable and easy-to-use option if you're new to email marketing. The intuitive interface makes designing visually pleasing emails that match your brand’s visual identity simple, while its automated tools also save time for small businesses by automating the entire email marketing process - leaving you to focus on other parts of the business requiring your attention.


The website also offers a variety of email templates that allow small businesses to create professional-looking emails that can be easily branded, as well as features to upload your own logos, images, fonts and so forth.


How MailChimp can help big business

For larger businesses, MailChimp offers advanced features that make it possible to create more complex email campaigns. You know the ones I'm talking about. Those requiring features such as segmentation, which allows a business to target specific audiences with tailored emails, and A/B testing - a feature that allows businesses to determine which emails are more effective for their needs.


In these ways, MailChimp assists businesses in maximising the effectiveness of their email campaigns to ensure they are reaching the right people to increase the level of responsiveness and action desired of the recipient.


Measure and track your email's performance

Business owners don't like wasting their time with emails and marketing that have little to no effect on their sales. Because really, what's the point?


If you're looking to measure and track the performance of your emails to ensure every campaign you create in the future receives good traction and receives an effective response, MailChimp is certainly for you. The platform will provide detailed analytics that show insights into open rates, click-through rates, and other metrics that are useful to your business' digital performance. Definitely not a program to be disregarded for its silly name!


The best part?

MailChimp is an affordable option for businesses of all sizes. The platform offers a variety of plans that fit different budgets, including free email marketing for all up to a certain level of usage.


So whether you are a small or large business, I can say from experience that MailChimp is essential for those looking to leverage email marketing and grow their customer base!


Let me know your thoughts on LinkedIn!

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